December 21, 2007 - Introduced by Representatives Kaufert, Musser, A. Ott,
Mursau, Soletski, Townsend, Sherman, Sheridan
and Vruwink, cosponsored
by Senators Hansen, Cowles, Olsen, Leibham, Ellis, Roessler, A. Lasee and
Breske. Referred to Committee on Transportation.
AB640,1,3 1An Act to amend 165.25 (4) (ar); and to create subchapter XI of chapter 218
2[precedes 218.60] of the statutes; relating to: powersports vehicle
3manufacturers, distributors, and dealers and providing a penalty.
Analysis by the Legislative Reference Bureau
This bill creates provisions governing the relationship between powersports
vehicle manufacturers and distributors, including their agents, officers, factory
representatives, and affiliates (collectively referred to as franchisors), and
powersports vehicle dealers (dealers). Under the bill, a powersports vehicle is an
all-terrain vehicle, snowmobile, lightweight utility vehicle, personal watercraft,
off-road motorcycle, or moped. The bill imposes numerous restrictions on
franchisors, including prohibiting franchisors from doing any of the following:
1. Discriminating between dealers in certain ways, including in the pricing of
powersports vehicles, parts, or accessories or in unfair allocations or delivery of
vehicles.
2. Competing with dealers in certain ways, including by acting as a dealer or
owning, operating, or controlling a dealership or service facility.
3. Requiring or coercing dealers to involuntarily accept, buy, or order
powersports vehicles, parts, or accessories, or other commodities or services, or to
order or accept delivery of powersports vehicles with features not included in the
vehicles' advertised list prices and not voluntarily requested or required by law.
4. Taking certain actions related to the capital structure or financing of
dealerships or unreasonably requiring dealers to change the locations of, or
substantially alter, their places of business.

5. Failing to hold harmless and indemnify dealers in certain circumstances.
6. Failing to timely pay dealers' valid claims on grounds related to dealers'
inventories.
7. Charging dealers increased prices without giving specified notice.
8. Permitting factory authorized warranty service to be performed upon
powersports vehicles or accessories by persons other than dealers.
9. Paying less than dealers charge their retail customers for parts.
10. Paying dealers an amount for labor that is less than the amount dealers
charge their retail customers for labor.
11. Requiring or coercing dealers to grant rights of first refusal or other
preferences related to purchasing dealer franchises.
12. Imposing on dealers certain requirements related to powersports vehicle
deliveries, inventories, advertising displays, and dealership facilities.
13. Requiring that arbitration or legal proceedings take place outside this
state.
Under the bill, a franchisor may be required to forfeit not less than $100 nor
more than $1,000 for each violation of these restrictions. The Department of
Agriculture, Trade and Consumer Protection (DATCP) has jurisdiction to investigate
and enforce these restrictions, and DATCP, represented by the Department of
Justice, or a district attorney may bring an action on behalf of the state. In addition,
any dealer injured by a violation of these restrictions may bring a civil action against
the violating franchisor for temporary or permanent injunctive relief or for damages
or both. The dealer may recover three times the amount of actual damages caused
by the violation, as well as costs and reasonable attorney fees.
For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB640, s. 1 1Section 1. 165.25 (4) (ar) of the statutes is amended to read:
AB640,2,72 165.25 (4) (ar) The department of justice shall furnish all legal services
3required by the department of agriculture, trade and consumer protection relating
4to the enforcement of ss. 100.171, 100.173, 100.174, 100.175, 100.177, 100.18,
5100.182, 100.20, 100.205, 100.207, 100.209, 100.21, 100.28, 100.37, 100.42, 100.50,
6100.51, and 100.195, subch. XI of ch. 218, and chs. 126, 136, 344, 704, 707, and 779,
7together with any other services as are necessarily connected to the legal services.
AB640, s. 2
1Section 2. Subchapter XI of chapter 218 [precedes 218.60] of the statutes is
2created to read:
AB640,3,33 Chapter 218
AB640,3,64 Subchapter XI
5 POWERSPORTS VEHICLE MANUFACTURERS,
6 DISTRIBUTORS, AND dealers
AB640,3,7 7218.60 Definitions. In this subchapter:
AB640,3,12 8(1) "Affiliate" means, with respect to a powersports vehicle manufacturer or
9powersports vehicle distributor or factory branch of either, a parent company, wholly
10or partially owned subsidiary, or any other person controlled by or under common
11control with the powersports vehicle manufacturer, powersports vehicle distributor,
12or factory branch.
AB640,3,13 13(2) "All-terrain vehicle" has the meaning given in s. 340.01 (2g).
AB640,3,14 14(3) "Business entity" has the meaning given in s. 13.62 (5).
AB640,3,16 15(4) "Department" means the department of agriculture, trade and consumer
16protection.
AB640,3,20 17(5) "Golf cart" means a vehicle whose speed attainable in one mile does not
18exceed 20 miles per hour on a paved, level surface, and is designed and intended to
19convey one or more persons and equipment to play the game of golf in an area
20designated as a golf course.
AB640,3,25 21(6) "Lightweight utility vehicle" means an engine-driven device having a gross
22weight of more than 700 pounds but not more than 1,999 pounds that is designed to
23travel on 4 or more low-pressure tires, is equipped with a cargo area, and is used
24primarily off a highway. "Lightweight utility vehicle" does not include golf carts or
25low-speed vehicles.
AB640,4,3
1(7) "Low-pressure tire" means a tire that is designed to be mounted on a rim
2with a maximum diameter of 14 inches and to be inflated with an operating pressure
3not to exceed 20 pounds per square inch as recommended by the manufacturer.
AB640,4,7 4(8) "Low-speed vehicle" means a low-speed vehicle, as defined in 49 CFR
5571.3
, that satisfies the equipment standards under 49 CFR 571.500 and that was
6originally manufactured to meet the applicable equipment standards under 49 CFR
7571.500
. "Low-speed vehicle" does not include a golf cart.
AB640,4,8 8(9) "Moped" has the meaning given in s. 340.01 (29m).
AB640,4,10 9(10) "Off-road motorcycle" means a motorcycle, as defined in s. 340.01 (32),
10that is not required to be registered under ch. 341.
AB640,4,11 11(11) "Personal watercraft" has the meaning given in s. 30.50 (9d).
AB640,4,13 12(12) "Powersports vehicle" means an all-terrain vehicle, snowmobile,
13lightweight utility vehicle, personal watercraft, off-road motorcycle, or moped.
AB640,4,14 14(13) (a) "Powersports vehicle dealer" means any of the following:
AB640,4,1715 1. A business entity engaged in the business of selling any all-terrain vehicle,
16snowmobile, lightweight utility vehicle, personal watercraft, off-road motorcycle, or
17moped for a profit at wholesale or retail.
AB640,4,1918 2. An all-terrain vehicle dealer registered with the department of natural
19resources under s. 23.33 (2) (dm) 1.
AB640,4,2120 3. A snowmobile dealer registered with the department of natural resources
21under s. 350.12 (3) (c) 1.
AB640,4,2322 4. A moped dealer licensed by the department of transportation under s.
23218.41.
AB640,5,3
1(b) "Powersports vehicle dealer" does not include any dealer licensed under
2subch. I of this chapter with respect to any category of powersports vehicle for which
3that license applies.
AB640,5,4 4(14) (a) "Powersports vehicle distributor" means any of the following:
AB640,5,85 1. A business entity that is engaged in the business of selling or distributing
6any all-terrain vehicle, snowmobile, lightweight utility vehicle, personal watercraft,
7off-road motorcycle, or moped to powersports vehicle dealers or that maintains
8distributor representatives.
AB640,5,109 2. An all-terrain vehicle distributor registered with the department of natural
10resources under s. 23.33 (2) (dm) 1.
AB640,5,1211 3. A snowmobile distributor registered with the department of natural
12resources under s. 350.12 (3) (c) 1.
AB640,5,1413 4. A factory branch of any powersports vehicle distributor described in subds.
141. to 3.
AB640,5,1715 (b) "Powersports vehicle distributor" does not include any distributor licensed
16under subch. I of this chapter with respect to any category of powersports vehicle for
17which that license applies.
AB640,5,18 18(15) (a) "Powersports vehicle manufacturer" means any of the following:
AB640,5,2119 1. A business entity engaged in the business of manufacturing any all-terrain
20vehicle, snowmobile, lightweight utility vehicle, personal watercraft, off-road
21motorcycle, or moped for sale to the public.
AB640,5,2322 2. An all-terrain vehicle manufacturer registered with the department of
23natural resources under s. 23.33 (2) (dm) 1.
AB640,5,2524 3. A snowmobile manufacturer registered with the department of natural
25resources under s. 350.12 (3) (c) 1.
AB640,6,2
14. A factory branch of any powersports vehicle manufacturer described in
2subds. 1. to 3.
AB640,6,53 (b) "Powersports vehicle manufacturer" does not include any manufacturer
4licensed under subch. I of this chapter with respect to any category of powersports
5vehicle for which that license applies.
AB640,6,6 6(16) "Snowmobile" has the meaning given in s. 340.01 (58a).
AB640,6,10 7(17) "Trade secret" has the meaning given in s. 134.90 (1) (c), and may include
8business plans, marketing plans or strategies, customer lists, contracts, sales data,
9financial information, or any other confidential or proprietary information within
10the definition under s. 134.90 (1) (c).
AB640,6,14 11218.61 Prohibited practices by powersports vehicle manufacturers
12and distributors.
No powersports vehicle manufacturer or powersports vehicle
13distributor, and no agent, officer, factory representative, or affiliate of a powersports
14vehicle manufacturer or powersports vehicle distributor, may do any of the following:
AB640,6,16 15(1) Discriminate between powersports vehicle dealers by doing any of the
16following:
AB640,6,1917 (a) Selling or offering to sell a like powersports vehicle to one dealer at a lower
18actual price than the actual price offered to another dealer for the same model
19similarly equipped.
AB640,6,2120 (b) Selling or offering to sell parts or accessories to one dealer at a lower actual
21price than the actual price offered to another dealer.
AB640,6,2422 (c) Using a promotion plan, marketing plan, allocation plan, flooring assistance
23plan, or other similar device that results in a lower actual price on powersports
24vehicles, parts, or accessories being charged to one dealer over another dealer.
AB640,7,7
1(d) Adopting a method or changing an existing method for the allocation,
2scheduling, or delivery of new powersports vehicles, parts, or accessories to its
3dealers that is not fair, reasonable, and equitable. Upon the request of a powersports
4vehicle dealer, a powersports vehicle manufacturer shall disclose in writing to the
5dealer the method by which new powersports vehicles, parts, and accessories are
6allocated, scheduled, or delivered to its dealers handling the same line or make of
7vehicles.
AB640,7,13 8(2) Give preferential treatment to some powersports vehicle dealers over
9others by refusing or failing to deliver, in reasonable quantities and within a
10reasonable time after receipt of an order, to any dealer holding a franchise for a line
11or make of powersports vehicles sold or distributed by the manufacturer any new
12powersports vehicle, part, or accessory, if the powersports vehicle, part, or accessory
13is being delivered to other dealers.
AB640,7,14 14(3) Compete with a powersports vehicle dealer by doing any of the following:
AB640,7,1715 (a) Acting in the capacity of a powersports vehicle dealer or owning, operating,
16or controlling, whether directly or indirectly, a powersports vehicle dealership in this
17state.
AB640,7,2318 (b) Owning, operating, or controlling, whether directly or indirectly, a service
19facility in this state for the repair or maintenance of powersports vehicles under the
20manufacturer's new powersports vehicle warranty and extended warranty. This
21paragraph does not prohibit a powersports vehicle manufacturer from owning or
22operating a service facility for the purpose of providing or performing maintenance,
23repair, or service work on powersports vehicles that are owned by the manufacturer.
AB640,7,25 24(4) Use any trade secret obtained from a powersports vehicle dealer to unfairly
25compete with the dealer without the prior written consent of the dealer.
AB640,8,2
1(5) Coerce, threaten, intimidate, or require, either directly or indirectly, a
2powersports vehicle dealer to do any of the following:
AB640,8,63 (a) Accept, buy, or order any powersports vehicle, part, or accessory, or other
4commodity or service not voluntarily ordered or requested, or buy, order, or pay
5anything of value for any item in order to obtain a powersports vehicle, part, or
6accessory, or other commodity that has been voluntarily ordered or requested.
AB640,8,77 (b) Enter into any agreement that violates this section.
AB640,8,118 (c) Order or accept delivery of a powersports vehicle with special features,
9accessories, or equipment not included in the list price of the vehicle as advertised
10by the manufacturer, except features, accessories, or equipment that are voluntarily
11requested or ordered by the dealer or that are required by law.
AB640,8,14 12(6) Require a change in capital structure or means of financing for the
13dealership if the powersports vehicle dealer at all times meets the reasonable,
14written, and uniformly applied capital standards determined by the manufacturer.
AB640,8,18 15(7) Prevent or attempt to prevent a dealer from making reasonable changes in
16the capital structure of a dealership or in the means by which the dealership is
17financed if the powersports vehicle dealer meets the reasonable, written, and
18uniformly applied capital requirements determined by the manufacturer.
AB640,8,20 19(8) Unreasonably require the powersports vehicle dealer to change the location
20of, or require any substantial alterations to, the dealer's place of business.
AB640,8,22 21(9) Fail to hold harmless and indemnify a powersports vehicle dealer against
22losses, including lawsuits and court costs, arising from any of the following:
AB640,9,223 (a) The manufacture or performance of any powersports vehicle, part, or
24accessory if the lawsuit involves representations by the manufacturer on the

1manufacture or performance of a powersports vehicle without negligence on the part
2of the dealer.
AB640,9,43 (b) Damage to merchandise in transit where the manufacturer specifies the
4carrier.
AB640,9,65 (c) The manufacturer's failure to jointly defend product liability suits
6concerning the powersports vehicle, part, or accessory provided to the dealer.
AB640,9,77 (d) Any other act performed by the manufacturer.
AB640,9,9 8(10) Unfairly prevent or attempt to prevent a powersports vehicle dealer from
9receiving reasonable compensation for the value of a powersports vehicle.
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